Driving the Mobile Experience for the United States' Largest Soccer Organization
Mobile development and program management for the U.S. Soccer App
U.S. Soccer desired an official app that would connect legions of fans with ongoing sporting events. With the Women's World Cup fast approaching, BRINK was hired as the lead agency to develop and launch the Android application in time for the competition in concert with AKQA. The result was an app that provides fans with an immersive matchday experience thanks to event schedules, game highlights, live stats, and access to exclusive mobile content and on-site events.
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The new app leveraged the professional look and feel of the U.S. Soccer brand within the immersive and informational format of a mobile application. BRINK coordinated with AKQA to ensure that all elements aligned with existing design guidelines.
Much of the design success relied on code-driven, livestream data feeds. This meant that a stable development environment was critical for visual success. It was also important that users be able to clearly navigate between app features such as player statistics and schedules in an aesthetically pleasing way. The app was designed to feature an innovative event-tracking display so that users could participate in the matchday experience and watch live coverage with ease.
The development process was organized in iterative sprints, thereby speeding time to market to meet the critical deadline of going live for the Women's World Cup. In addition to developing functionality to view stats, schedules, and match coverage, additional features were developed so that users could explore additional content, offers, and activities exclusive to U.S. Soccer Insiders.
The new U.S. Soccer App allows fans to stay up to date on new match announcements and ticket sales, while every moment is tracked with one-of-a-kind visualizations and play-by-play commentary. Today it provides the easiest way to follow not just the USWNT and USMNT matches, but all games played under the USSF umbrella. With the app, more fans than ever can experience the magic of U.S. Soccer matches in action and engage in experiences unique to the app community.
The U.S. Soccer App generated more than 30 million downloads within 10 days of its launch. The app was an instant success with users, who appreciated the new ability to engage with content when and where they wanted it. The crowning success of the launch came in the form of the U.S. Soccer women's team winning the World Cup!
6 Months
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