BRINK Japan, Inc.

Client Story

Leading Real Estate Company

Transforming Real Estate Engagement with Generative AI Search Tool
A natural language search experience enhancing user engagement with extensive real estate expertise

A trusted leader in real estate needed a solution to improve accessibility to proprietary knowledge contained in its 2,000+ articles while increasing user engagement. BRINK developed a generative AI-powered natural language search tool to help users ask complex real estate questions and receive intelligent, context-aware responses based on the client's proprietary knowledge base.

2,000+
Articles
24/7
Availability
100%
Proprietary Security
3
Phase Expansion Ready

Key Challenges

  • Ensuring users could efficiently navigate 2,000+ articles to find relevant real estate insights.
  • Developing a tool that would cater to natural language queries, making interactions intuitive and engaging.
  • Protecting proprietary content from misuse while integrating seamlessly with AI technologies.
  • Creating a platform that could accommodate additional data sources and evolve with changing business needs.
  • Addressing internal concerns about AI implementation, including compliance, privacy, and risk management.

BRINK Approach

At BRINK, all clients benefit from executive accountability, authentic collaboration, and a talented team that immerses themselves in the client's goals to deliver unparalleled creativity and efficiency.

01Discovery

The engagement began with in-depth workshops to uncover the challenges users faced while navigating the client's extensive knowledge repository. Stakeholders from marketing, IT, and compliance were engaged early to ensure the solution met legal and operational standards. BRINK's discovery process focused on identifying the critical needs: enabling natural language queries, safeguarding proprietary content, and providing scalable architecture for future growth.

02Strategy

Armed with insights from the discovery phase, BRINK developed a comprehensive AI strategy to bring the client's vision to life. This included designing a technology stack centered on an AI-powered backend that combined a large language model (LLM), vector database, and the client's proprietary knowledge base. The system was designed to prioritize the client's perspective in every response, ensuring brand consistency while delivering immediate access to proprietary real estate knowledge.

AI System Architecture
03Design

A user-friendly interface was crafted to streamline customer interactions. The design team focused on simplicity and clarity, allowing users to ask questions naturally and receive precise, helpful responses. Additionally, the interface served up relevant articles to enable users to dive deeper into topics. The front-end experience was tailored for web and mobile platforms, ensuring accessibility and responsiveness across devices.

04Development

The AI solution was engineered using cutting-edge technologies to optimize performance, security, and scalability. Features included: API Gateway, Text Embedding Models, Vector Database, Scalable Infrastructure, and advanced security measures such as bot detection, rate limiting, and IP whitelisting.

05Scalability

With a forward-thinking approach, BRINK ensured the system could evolve alongside the client's growing digital ecosystem. The modular architecture allows for integration with future data sources, enhancing functionality while maintaining seamless user experiences.

Impact

BRINK's collaboration with the client resulted in a transformative natural language search tool that elevated their digital presence and user engagement. Key outcomes include: Enhanced User Experience, Improved Engagement, and a Future-Ready Solution.

Client

Leading Real Estate Company

Timeframe

4 Months

Services

  • Brand & Customer Experience Strategy
    • Customer Journey Mapping
    • Experience Optimization Strategy
  • Technology Implementation
    • System Architecture
    • Backend Development
    • API Development
    • Cloud Engineering
  • User Experience (UX)
    • UX Design
  • Content Strategy & Creation
    • Content Strategy
  • Digital Transformation Strategy
    • Digital Transformation Roadmapping
    • Technology Strategy
    • AI Strategy and Optimization
    • AI Development
    • AI Experience Design
    • AI Training and Development
    • Machine Learning Solutions
    • Intelligent Automation
  • Data Analytics & Insights
    • Data Strategy
    • Performance Measurement

For more information about BRINK Japan's services, please feel free to contact us.
Let's work together to find the best way to realize your ideas and vision.

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