Transforming Real Estate Engagement with Generative AI Search Tool
A natural language search experience enhancing user engagement with extensive real estate expertise
A trusted leader in real estate needed a solution to improve accessibility to proprietary knowledge contained in its 2,000+ articles while increasing user engagement. BRINK developed a generative AI-powered natural language search tool to help users ask complex real estate questions and receive intelligent, context-aware responses based on the client's proprietary knowledge base.
At BRINK, all clients benefit from executive accountability, authentic collaboration, and a talented team that immerses themselves in the client's goals to deliver unparalleled creativity and efficiency.
The engagement began with in-depth workshops to uncover the challenges users faced while navigating the client's extensive knowledge repository. Stakeholders from marketing, IT, and compliance were engaged early to ensure the solution met legal and operational standards. BRINK's discovery process focused on identifying the critical needs: enabling natural language queries, safeguarding proprietary content, and providing scalable architecture for future growth.
Armed with insights from the discovery phase, BRINK developed a comprehensive AI strategy to bring the client's vision to life. This included designing a technology stack centered on an AI-powered backend that combined a large language model (LLM), vector database, and the client's proprietary knowledge base. The system was designed to prioritize the client's perspective in every response, ensuring brand consistency while delivering immediate access to proprietary real estate knowledge.
A user-friendly interface was crafted to streamline customer interactions. The design team focused on simplicity and clarity, allowing users to ask questions naturally and receive precise, helpful responses. Additionally, the interface served up relevant articles to enable users to dive deeper into topics. The front-end experience was tailored for web and mobile platforms, ensuring accessibility and responsiveness across devices.
The AI solution was engineered using cutting-edge technologies to optimize performance, security, and scalability. Features included: API Gateway, Text Embedding Models, Vector Database, Scalable Infrastructure, and advanced security measures such as bot detection, rate limiting, and IP whitelisting.
With a forward-thinking approach, BRINK ensured the system could evolve alongside the client's growing digital ecosystem. The modular architecture allows for integration with future data sources, enhancing functionality while maintaining seamless user experiences.
BRINK's collaboration with the client resulted in a transformative natural language search tool that elevated their digital presence and user engagement. Key outcomes include: Enhanced User Experience, Improved Engagement, and a Future-Ready Solution.
4 Months
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