Our strategy was to leverage generative AI tools to create a bespoke visual library of static images and video assets. This approach offered a streamlined alternative to traditional methods, which would have relied heavily on stock imagery and manual Photoshop work. These older methods were time-intensive and often produced visuals that retained traces of stock imagery and lacked uniqueness, risking harm to Form Technologies' bespoke brand image. By combining generative AI with expert human design craftsmanship, we efficiently delivered visuals that were distinctive, on-brand, and unattainable through conventional techniques.

Using tools like MidJourney, we generated high-quality visuals and blended multiple images to capture the aesthetic and functional characteristics of die-cast and other metal components without directly replicating real products or resorting to stock images that would have undermined the Form Technologies brand identity. Each AI-generated image underwent further refinement by BRINK's design team to ensure cohesion with Form Technologies' branding. While we still depended heavily on custom Photoshop work to refine the AI-generated images, starting with AI visuals that were precisely tailored to the client's needs significantly accelerated the process and allowed us to achieve a level of brand alignment that would've been impractical before. This iterative process allowed us to deliver a library of polished, professional assets ready for deployment.

The final visual library provided Form Technologies with a flexible resource to support their marketing efforts across digital platforms. Designed with scalability in mind, the assets can be expanded or refined to accommodate future branding needs, ensuring that their visual identity evolves with their business.