BRINK Japan, Inc.

Client Story

Form Technologies

Overcoming Confidentiality Constraints With AI
Crafting a Bespoke Visual Library for a Die-Casting and Metal Component Manufacturing Industry Leader

Form Technologies faced a unique challenge: showcasing their capabilities without breaching confidentiality agreements tied to their clients' proprietary products. BRINK utilized generative AI to craft an entirely bespoke visual library, ensuring brand consistency while respecting strict NDAs. The resulting digital assets allowed Form Technologies to publicly showcase their expertise in a way that complied with confidentiality constraints, positioning themselves as innovators in their field.

0
Confidentiality Breaches
100%
Unique Visual Assets
1
Brand-Aligned Visual Library

Key Challenges

  • Developing an image and video library that highlights Form Technologies' capabilities without using real product images or relying on stock imagery, which would have undermined their bespoke brand image.
  • Maintaining confidentiality for proprietary client designs under strict NDAs.
  • Ensuring all visuals reflected Form Technologies' brand identity and standards of quality.
  • Creating a cohesive visual style for the website to establish brand authority and trust.

BRINK Approach

At BRINK, all clients benefit from executive accountability, authentic collaboration, and a talented team that immerses themselves in the client's goals to deliver unparalleled creativity and efficiency.

01Discovery

The project began with a deep dive into Form Technologies' business needs and constraints. Through collaborative workshops, we identified the need for a unique visual identity that adhered to strict NDAs. We explored their industry, competitors, and brand positioning to set the foundation for a solution that would balance creativity with precision and confidentiality.

02Strategy

Our strategy was to leverage generative AI tools to create a bespoke visual library of static images and video assets. This approach offered a streamlined alternative to traditional methods, which would have relied heavily on stock imagery and manual Photoshop work. These older methods were time-intensive and often produced visuals that retained traces of stock imagery and lacked uniqueness, risking harm to Form Technologies' bespoke brand image. By combining generative AI with expert human design craftsmanship, we efficiently delivered visuals that were distinctive, on-brand, and unattainable through conventional techniques.

03Design

Using tools like MidJourney, we generated high-quality visuals and blended multiple images to capture the aesthetic and functional characteristics of die-cast and other metal components without directly replicating real products or resorting to stock images that would have undermined the Form Technologies brand identity. Each AI-generated image underwent further refinement by BRINK's design team to ensure cohesion with Form Technologies' branding. While we still depended heavily on custom Photoshop work to refine the AI-generated images, starting with AI visuals that were precisely tailored to the client's needs significantly accelerated the process and allowed us to achieve a level of brand alignment that would've been impractical before. This iterative process allowed us to deliver a library of polished, professional assets ready for deployment.

04Scalability

The final visual library provided Form Technologies with a flexible resource to support their marketing efforts across digital platforms. Designed with scalability in mind, the assets can be expanded or refined to accommodate future branding needs, ensuring that their visual identity evolves with their business.

Impact

Through the creative application of generative AI, BRINK enabled Form Technologies to overcome a significant challenge: showcasing their expertise while adhering to strict confidentiality agreements. The resulting custom visual library not only elevated their brand presence but also positioned them as a forward-thinking leader in their industry.

  • A cohesive and scalable set of bespoke visuals that align with Form Technologies' brand identity.
  • Increased efficiency in asset creation, reducing the time and cost typically associated with custom imagery.
  • A visually compelling website that resonates with stakeholders while maintaining full compliance with NDAs.
"When handled thoughtfully, AI doesn't dilute authenticity—it amplifies it."
— Elisa Anguiano, BRINK Creative Director

Client

Form Technologies

Timeframe

3 Months

Services

  • Brand & Customer Experience Strategy
    • Brand Positioning and Identity Development
  • Visual Design
    • Design Systems and Governance
    • Video and Motion Graphics

For more information about BRINK Japan's services, please feel free to contact us.
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