Overcoming Confidentiality Constraints With AI
Crafting a Bespoke Visual Library for a Die-Casting and Metal Component Manufacturing Industry Leader
Form Technologies faced a unique challenge: showcasing their capabilities without breaching confidentiality agreements tied to their clients' proprietary products. BRINK utilized generative AI to craft an entirely bespoke visual library, ensuring brand consistency while respecting strict NDAs. The resulting digital assets allowed Form Technologies to publicly showcase their expertise in a way that complied with confidentiality constraints, positioning themselves as innovators in their field.
At BRINK, all clients benefit from executive accountability, authentic collaboration, and a talented team that immerses themselves in the client's goals to deliver unparalleled creativity and efficiency.
The project began with a deep dive into Form Technologies' business needs and constraints. Through collaborative workshops, we identified the need for a unique visual identity that adhered to strict NDAs. We explored their industry, competitors, and brand positioning to set the foundation for a solution that would balance creativity with precision and confidentiality.
Our strategy was to leverage generative AI tools to create a bespoke visual library of static images and video assets. This approach offered a streamlined alternative to traditional methods, which would have relied heavily on stock imagery and manual Photoshop work. These older methods were time-intensive and often produced visuals that retained traces of stock imagery and lacked uniqueness, risking harm to Form Technologies' bespoke brand image. By combining generative AI with expert human design craftsmanship, we efficiently delivered visuals that were distinctive, on-brand, and unattainable through conventional techniques.
Using tools like MidJourney, we generated high-quality visuals and blended multiple images to capture the aesthetic and functional characteristics of die-cast and other metal components without directly replicating real products or resorting to stock images that would have undermined the Form Technologies brand identity. Each AI-generated image underwent further refinement by BRINK's design team to ensure cohesion with Form Technologies' branding. While we still depended heavily on custom Photoshop work to refine the AI-generated images, starting with AI visuals that were precisely tailored to the client's needs significantly accelerated the process and allowed us to achieve a level of brand alignment that would've been impractical before. This iterative process allowed us to deliver a library of polished, professional assets ready for deployment.
The final visual library provided Form Technologies with a flexible resource to support their marketing efforts across digital platforms. Designed with scalability in mind, the assets can be expanded or refined to accommodate future branding needs, ensuring that their visual identity evolves with their business.
Through the creative application of generative AI, BRINK enabled Form Technologies to overcome a significant challenge: showcasing their expertise while adhering to strict confidentiality agreements. The resulting custom visual library not only elevated their brand presence but also positioned them as a forward-thinking leader in their industry.
"When handled thoughtfully, AI doesn't dilute authenticity—it amplifies it."
— Elisa Anguiano, BRINK Creative Director
3 Months
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